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Search results for “travel funnel”
Trip.com counts on domestic travel for recovery in short span
05/22/2021
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11:15:48 AM
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The online travel company leveraged the prowess of domestic offerings in China to capture pent-up outbound demand and improved its booking-related metrics in a significant manner.
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
04/28/2021
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6:44:45 PM
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Marketing is no longer about the stuff you make, but about the stories you tell.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Visit Philadelphia investing $2M in summer marketing campaign as tourism industry competition heats up
04/01/2021
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5:41:36 PM
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Of the 120 million domestic trips anticipated to take place this year by Tourism Economics, 10% of those are from people within driving distance to Greater Philadelphia.
Airline marketers are coming out of crisis mode as 2021 bookings rise
01/19/2021
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6:33:12 PM
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Southwest has actually boosted its ad spend by 15% and has already spent more since April than American, United, Delta, JetBlue, Frontier and Spirit combined.
LINE to be a ‘super app’ for new travel funnel
11/19/2018
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5:17:41 PM
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"Together with metasearch and content services, our LINE Travel is generating 20 million monthly users growing at 50% YoY", LINE Travel co-founder and CEO Kei Shibata said.
Counting on novel fintech offerings for travel–related buys
11/11/2020
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8:04:51 AM
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The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.
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